Understanding brand design enables us to deliver buildings for our motor retail clients which reinforce their communications. 

We work for Audi. We carefully balance technical progress with practical requirements to create outstanding spaces.


Car dealerships and showrooms


SRA were first approached by Audi in 2007 to design their new dealership in Bath. Overcoming the challenges of planning consent, we delivered exactly what was required. This included a dynamic showroom building with curved roof and inclined glazing – an undiluted Audi hangar concept which perfectly embodies the brand ethos of sporty sophistication.

Since then, we have gone on to be involved with 22 Audi projects around the UK. Each project brings new challenges. We listen, learn and lead, evolving the user experience and maximising the potential of each. From sales to aftersales, car display to customer and staff areas SRA Architects tirelessly refine the concept of a successful Audi dealership.

The UK's first BREEAM 'Excellent' rated dealership

At Coulsdon Audi in South London, we were able to achieve what no other dealership had: considerate passive design reduces the energy load of the building, while 15% of energy consumed is generated from on-site renewable sources. From the Iowest-flushing WCs to A-rated building materials, sustainable drainage and rainwater harvesting, everything is designed to minimise the building’s environmental impact.

Applying the terminal concept

We have been involved with a number of Audi terminal schemes – the ultimate application of their brand.

Projects include Epsom Audi, where a scheme has been developed to locate a terminal design in a challenging context. It utilises roof top storage parking over the showroom in order to create as much space on the ground as possible for customers to enjoy.

Other projects include Hereford Audi, where we have devised a scheme to redevelop an existing building to transform its appearance in to a terminal design.