Building on our good relationship with Marshall Motor Group (MMG), SRA have enjoyed working together again on another dealership in the MMG network.
MMG were keen to improve their customer experience and the new showroom has been designed according to the new brand principles of Volkswagen. It is also one of the first to implement Volkswagen’s new ‘Blended Retailing Concept’, which merges the digital and physical dealership.
A modest 150sqm extension to the existing showroom, complete refurbishment of the interior and the demolition of an external canopy have dramatically opened up the front of the building, creating a welcoming entrance for customers.
Careful planning ensured the dealership was able to remain operational throughout the works; even with the challenges and disruptions of being on such a tight site and immediately adjacent to a busy road.
With refurbishment completed, we are delighted to say that the dealership is now fully back to business as usual!