BMW Motorrad

Situated on London's Park Lane, we designed the BMW Motorrad facility to showcase their bikes. A colourful retail experience, creativly reinforcing a premium brand.

Contemporary revamp

BMW Motorrad

 

 

A curved ceiling with feature lighting was introduced to enliven the space and enhance the customer experience. Brightly coloured walls were installed to add a sense of fun and differentiate the bike zone and accessory area. The remaining colour was brought into the space from the products themselves, showcasing them in their surroundings.

Motorrad have expressed their appreciation of the space and commented on the increased success with customers.