JLR Project

Jaguar Land Rover

At a time when the two brands are converging in to a single retail offering, SRA Architects have worked with a number of retailer clients to implement the concept in various high profile locations.


Using the principles established by the brand, we aim to ensure that each characteristic is represented in a way that is appropriate to the situation and to the client.

 JLR Cardiff

Caffyns Land Rover, Lewes

Pitching against four other leading architectural practices, SRA had a clear vision for interpreting Land Rover’s retail concept, which ultimately led to our appointment on the project.

Our successful scheme required a comprehensive rebuild to replace a 1930s workshop. It would also be built in a conservation area, requiring extra care. We wanted to create a ‘sense of place’. So we used local materials to create a showroom that balanced the character of the landscape with the sophistication of the Land Rover brand.

Prioritising the user experience, we designed a fresh arrival sequence and well defined customer service areas. We also optimised the location on a major arterial route, giving extra prominence to the shop window.

Marshall Jaguar Land Rover, Cambridge

Working as part of a masterplan to redevelop the iconic Marshall Cambridge motor park, SRA Architects devised a way to deliver a contemporary JLR dealership whilst respecting key constraints. The 7 car Jaguar and 9 car Land Rover showrooms will replace an existing building, however several other businesses will be able to continue operating during the works.

The building will take a sustainable approach to energy, with the design ensuring that carbon emissions are 10% lower than currently required of other similar buildings.