The Morgan car and brand is unique in its use of hand-crafted wood and state-of-the-art technologies. SRA Architects echoed this fusion while designing a concept for an immersive visitor experience.
Factory & Visitor Centre, Malvern
Morgan is unique. It encapsulates the old-world charm of timber-framed cars, yet marries it with cutting-edge technology such as carbon fibre and bonded aluminium. Their dramatic new location at the foot of the Malvern Hills provided the perfect opportunity to celebrate this DNA.
Our plans mirrored the mix of ancient and ultra-modern materials, even using many of the same engineering technologies. One enjoyable feature is a single Ash tree in the main visitor centre, echoing the landscape from which these cars come.