We have worked with Volkswagen (VW) to develop sites which consistently reinforce their strong brand message.
Pioneering automotive dealership architecture
SRA have been working with the Volkswagen brand since 2007, designing numerous successful dealerships for them throughout the UK. With projects made up of all scales and types, we treat every project individually, and with equal importance. Recognising what makes each project special is an important aspect of our approach.
When the Volkswagen Group secured a prime gateway site to the new A23 Couldson bypass, they wanted something that would visually really stand out. It also needed to deliver brilliant customer service.
SRA saw potential in the site’s raised location. The high, double-fronted design grabs attention from both the new dual carriageway and the Coulsdon High Street, as well as from the mainline railway route.
The project was one of the first to feature Volkswagen’s new Retail Concept and also achieved a BREEAM rating of ‘Excellent’. We used techniques such as on-site energy regeneration, rainwater harvesting and augmented thermal insulation to gain this accreditation.
As well as setting a benchmark for Volkswagen dealerships and maintaining high visibility for the brand, it has provided a focus for regeneration in the area.
South Hereford Volkswagen
This project was one of the pilot schemes for the new Volkswagen Retail Concept and went on to set the standard for future projects. Transforming an existing building, the redevelopment added showroom space as well as a more efficient customer car park. This ensured that a high standard of service could be provided.